DirectoryNETMail™

Design and deliver targeted, personalized direct Email marketing campaigns from your desktop.

DirectoryNETMail™ is a secure, web-hosted application providing the simplest and most cost effective way to incorporate the powerful medium of direct Email into your marketing mix. It is the most advanced Email management tool on the market. You can design and deliver targeted, personalized direct Email marketing campaigns from your desktop without IT involvement.

Our easy-to-use interface allows you to react instantly to changing market conditions. Using DirectoryNETMail, you can:

• Send customized communications to customers and prospect
• Develop one-to-one relationships
• Learn about buying habits and preferences
• Identify opportunities to build sales and increase profits
• Stretch your marketing budget with the efficiencies of Email marketing

DirectoryNETMail reaches your market for just pennies per message, without new hardware or extra staff. There's virtually no waste, because only those who opt-in to your program receive messages. Plus, DirectoryNETMail makes it simple to build targeted recipient lists and create trackable campaigns that achieve unmatched response rates.

The DirectoryNETMail suite of services also includes comprehensive List Sampling and Campaign Testing. Run campaign tests and data samples to achieve pinpoint results as to which offers are most appealing to your recipients.

The system tracks the number of Emails sent, responses, opt-ins, opt-outs and undeliverable addresses. It also facilitates the comparison of multiple campaigns by category, and click-through rates by assigned placements across campaigns.

Marketing ROI is easy to measure. Reach customers more efficiently to sell more effectively. Embed the content from any web page or application into the body of your Email message using the DirectoryNETMail Web Insert feature. Send account statements, newsletters, press releases or banner ads by "pushing" web content to your customers.

Inserting click-through URL links into Email messages encourages recipients to take immediate action. DirectoryNETMail then captures the click-throughs and collects data about those who respond, helping you learn more about market behavior. Response rates are recorded in real-time for quick, convenient analysis.

Powerful "Viral" marketing tools are also available. Follow your messages as recipients forward them to friends and colleagues. The DirectoryNETMail Viral Marketing feature captures the number of times messages are forwarded without compromising anyone's privacy.

DirectoryNETMail allows you to reach the global market by sending messages in any language, including double-byte character sets such as Chinese or Japanese. Plus, DirectoryNETMail allows you to send multiple Email format types including text, html, multi-part, or any other format you need. So, your recipients will see exactly what you want them to see.

Features and Benefits:

• Easy-to-use interface - Produce and manage campaigns right from your desktop without ongoing IT involvement.
• Significantly cut production & distribution costs - DirectoryNETMail averages just pennies per message compared to $2- $4 for traditional direct mail.
• Conditional Content, Testing & Remarketing - DirectoryNETMail allows you to continually refine your campaigns and experience higher response rates.
• Advanced query & customization capabilities - Completely personalize and customize campaigns, targeted to each customer's preferences, increasing your ROI.
• Automatic subscribe/unsubscribe - Customers can subscribe or unsubscribe via click-through or reply Email. Either way, DirectoryNETMail automatically updates your list.
• Auto-data loading - Your data can be automatically loaded into the DirectoryNETMail system with no long wait, so you can build and deliver campaigns in a matter of minutes.
• Comprehensive reports - Get immediate feedback on the status of campaigns, click-through responses, bounced messages and subscribe/unsubscribe requests. With DirectoryNETMail, you can compare click-through performance over multiple campaigns and by URL positioning within content.
• International language Email - Build and deliver Email campaigns in whatever language you like. DirectoryNETMail supports international languages, including double-byte characters such as Chinese or Japanese.
• Web Insert™ capability - Push your web applications or web pages right to your customer's inbox. Deliver account statements, documents - even banner ads via HTML mail.
• Viral Marketing - DirectoryNETMail collects information on who forwards your messages, extending the reach of every campaign.
• DirectoryNETMail Account Manager - We make it easy for you. Your Account Manager is dedicated to ensuring you are comfortable with the service and technology. This will increase your Email marketing expertise.
• Recurring campaigns - Set up regularly scheduled messages to your recipients.
• Redundancy blocker - Control the number of Emails sent to each recipient, even if they are on multiple mailing lists.

For more information about this and other DirectoryNET products, contact us at 800-733-1212.

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